Measuring the level of banking performance according to the requirements of comprehensive quality management: an application study

Abstract

Research is important that the term comprehensive quality management has become an important factor in assessing the performance of banks that are closely linked to the life of society, so it is important that banks apply the requirements of comprehensive quality management in order to maintain their performance and determine their level, and the overall quality is an appropriate entry point for upgrading the level of service at the level of banking institutions as the latter the main financier of the local economy and a mirror of the extent to which they keep pace with international standards, and characterized by the characteristic of competition that has become one of the most competitive The great pressures that call for attention to quality and provide a lot of qualities that relate to the quality requirements of different customers and then apply comprehensive quality management that requires the cooperation of all managers and individuals at the level of each banking institution in order to meet the needs and desires of customers and thus the ability to face competition and stay in the market and achieve all long-term goals. Comprehensive quality management is an excellent method in the banking institution, and its application requires a tot Requires range of requirements starting with the acquisition and commitment of senior management to implement them, and this is to build a model of comprehensive quality management that achieves the satisfaction of the internal and external customer of the banking institution.